Shares Lisa Pruett, President of RRD Packaging Solutions, “We supplied different iterations of packaging and inserts for the Levain team to evaluate. RRD’s first task was to design an e-commerce shipper capable of delivering product protection, while reducing excess packaging materials and complexity. (RRD) was chosen for the project by Levain due to its ability to meet the bakery’s package design, printing, and warehousing needs. Universal insert protects product, reduces packaging When COVID-19 caused New York- and the rest of the world- to shut down, we saw online orders multiply, and we needed a supplier that had the flexibility to meet accelerating demand on a greater scale. “The challenge was creating a packaging solution that not only ensured our customers would receive our product in pristine condition, but also improved our efficiency to better meet demand. “We were already a growing brand, opening new bakeries , scaling our e-commerce business, and expanding into grocery retailers,” says Levain Bakery CEO Andy Taylor. Vibrant graphics depict the ‘cookie parade,’ with a mix of individuals reflecting the diversity of the neighborhood in which Levain Bakery was founded. But the increased demand in online orders required a packaging refresh. Prior to the pandemic, Levain packaged its e-commerce orders, available in four-, eight-, or 12-cookie sizes, in cartons that were then placed in corrugated shippers filled with protective packing materials. Since then, the company has expanded its brick-and-mortar reach, growing to 10 stores and launching a frozen-cookie retail product, and now offers its decadent cookies online. Read related story, “Dutch Bakery’s E-Comm Pack Keeps Cakes Cool.” After that, the cozy shop on West 74th Street became a neighborhood favorite and a destination for epicurious travelers from around the world. They decided to sell a batch in their bakery, and the palm-sized, 6-oz cookies flew off the shelves. ![]() One day, they created a generously portioned chocolate-chip walnut cookie to give them energy while training for a triathlon. Levain Bakery was founded in 1995 as a small bread shop on the Upper West Side of Manhattan by two friends, Pam Weekes and Connie McDonald, both of whom were passionate about baking-and about competitive sports. The boost in e-commerce orders prompted the brand to redesign its packaging, resulting in a more operationally efficient and more vibrant package that also more clearly reflects the brand’s home-grown roots. The bakery’s mostly chocolate chip-based cookie assortment has become so popular, in fact, that when COVID-19 shutdowns hit, Levain’s online business rose by 200%. A neighborhood institution turned national brand, New York City-based Levain Bakery is famous for its decadent, freshly-baked cookies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |